Website for tradespeople: price, pages and example

What should a website for tradespeople do?

It should make the customer want to ask for a quote. Whatever the trade, people look for the same thing: someone nearby who can be trusted and who answers.

• Your trade and your area in the first headline, such as “Carpenter in Skive and the surrounding area”.
• A phone number that calls with one tap, and a form for people who would rather write.
• The jobs you take, each with a few lines and ideally a photo.
• Photos of finished jobs, ideally before and after.
• Your CVR number, authorisations and insurance, so the customer can see the business is in order.

Which pages does the website need?

Start with 7 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: trade, area, phone and your three most important services.
2. Services: an overview that links on to the single jobs.
3. Your main service as its own page: the job you most want more of.
4. References: before-and-after photos with the town and type of job.
5. Prices and quotes: how you price, and what a quote includes.
6. About the business: the master, the journeymen, the apprentices, the vans and memberships.
7. Contact: phone, email, address, hours and a form for job requests.

How much does a website for tradespeople cost?

A website for tradespeople typically costs DKK 14,000–35,000 to have made by a freelancer and DKK 40,000–102,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 28,000–82,000 with a freelancer and DKK 67,000–204,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

What many tradespeople overlook is the running cost. With an agency, years two and three together cost DKK 18,000–68,000 excl. VAT for hosting, licences and a service agreement, even if you don’t change a line. The same two years cost DKK 4,000–5,500 excl. VAT in Striive, domain included.

What do customers search for when they need a tradesperson?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• håndværker [town]
• håndværker til små opgaver [town]
• håndværker tilbud
• billig håndværker [town]
• håndværker anmeldelser [town]
• håndværkerfradrag

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• The name of the person who owns the business, and a photo of the team. People would rather let in someone they’ve seen.
• Real cases: what the customer wanted, what you did, and how long it took.
• Reviews from Google or Trustpilot, ideally linked, so the customer can see they’re real.
• How quickly you answer an enquiry, and when you can usually start.
• Authorisations, insurance and a guarantee scheme through a trade association, if the business has them.

What rules apply to a website for tradespeople?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Some trades need authorisation from the Danish Safety Technology Authority (Sikkerhedsstyrelsen): electrical work, plumbing (gas, water and drainage) and sewers. If the business holds one, put the number on the website. More under electricians and plumbers.
• Working on older buildings, you may come across asbestos. If you offer to remove it, check the Danish Working Environment Authority’s (Arbejdstilsynet) rules for the work, and say how you do it.
• If you mention the tradesman tax deduction (håndværkerfradrag), point to skat.dk instead of writing amounts and rates. Which jobs qualify, and for how much, changes.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Carpenter and bricklayer in Silkeborg. Small and large jobs for homeowners.”

We build extensions, fit new windows and do repairs in and around Silkeborg. Call 12 34 56 78, or write what you need done, and we’ll come by and give you a fixed quote.

How do you make a website for tradespeople with Striive?

You build it yourself, with AI to help. Plan on 10–20 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for tradespeople:

• The front page says “quality and service” without naming the trade or the town.
• The business name is the only thing in the headline. Customers search for the trade, not your name.
• The phone number is an image, so it can’t be tapped and Google can’t read it.
• Enquiries from the form go to an email address nobody checks.
• There are no photos from recent years, so the customer thinks the business has closed.