Website builders compared: Striive, Wix, Squarespace and more.
Which website builder suits your business? Price, seats, AI and features side by side, quoted from each company’s own pages with a link to the source. Where others do something we don’t, the table says so. Competitor details checked: 23 September 2026.
Before you compare: how to read the table
These products are not all the same kind of thing. Lumant is a platform for creators selling courses, memberships and newsletters, with pages to sell from; it includes courses, a newsletter for 6,000 contacts, automations and payments, none of which Striive has. Wix, Squarespace and one.com are website builders like Striive.
Prices are for the plan closest to Striive: a business website on your own domain. Wix and Squarespace showed prices in US dollars when we checked, even from Denmark, so what a Danish customer pays in kroner, and with which VAT, is not confirmed. one.com’s first-year price is an introductory offer; its renewal price is shown too.
Where a value says “unknown”, we could not verify it on the day. Prices and plans change, so follow the source link for the current figure.
| Striive | LumantSingle plan ("Én pris, fuld adgang") | WixLight (cheapest paid plan with a custom domain); Core is the cheapest plan that accepts payments | SquarespaceBasic (2 contributors); Core is the cheapest plan with unlimited contributors | one.com (Aida AI Hjemmesideprogram)Portfolio (entry AI website plan); Booking is the next tier | |
|---|---|---|---|---|---|
| Price, billed monthly | DKK 311.25 a month including VAT (DKK 249 excluding VAT) | DKK 699/month excl. VAT, billed monthly (Danish page). USD 159/month (international page).source | unknown (price when billed monthly is not shown on the plans page).source | Basic USD 25/month, Core USD 39/month, Plus USD 65/month, Advanced USD 139/month (paid monthly).source | unknown (no monthly-billed price shown; the "119,- kr./mdr." strike-through equals the renewal rate).source |
| Price, billed yearly | DKK 3,112.50 a year including VAT (DKK 2,490 excluding VAT), 2 months free | DKK 5,990/year excl. VAT (shown as DKK 499/month, "Spar hele 2.398 kr."). International: USD 1,548/year standard; USD 999/year "founding member" price for the first 50 international members, locked while the subscription stays active (34 of 50 left on the day checked).source | Light USD 17/month, Core USD 29/month, Business USD 39/month, Business Elite USD 159/month, each billed yearly upfront.source | Basic USD 19/month, Core USD 29/month, Plus USD 49/month, Advanced USD 99/month (paid annually).source | Portfolio: DKK 948 for the first year (shown as DKK 79/month), then DKK 1,428/year on renewal. Booking: DKK 1,188 first year (DKK 99/month), then DKK 1,908/year. Commerce: DKK 1,788 first year (DKK 149/month), then DKK 2,868/year.source |
| Free trial | Only when you claim a demo Striive built for you: 2 months free. Otherwise you pay from day one | 14 days, full access, no credit card required (Danish page).source | Free plan (no custom domain) plus a 14-day money-back guarantee on paid plans.source | Free for 14 days.source | 14 days, no credit card required.source |
| Website builder | Yes, visual editor and AI assistantLearn more | Drag-and-drop landing page builder (freebies, sales pages, thank-you pages), 400+ templates, custom HTML. Positioned as landing pages connected to courses/email/checkout, not as a general business-website builder.source | Yes: drag-and-drop editor, templates, AI website builder.source | Yes: templates, AI website builder.source | Yes: AI website builder driven by chat with "Aida", plus manual editing; unlimited pages; multilingual site.source |
| Your own domain | Yes, with HTTPS set up for you (domain bought separately)Learn more | unknown for web pages. Own email SENDING domain: yes, included. Homepage says "Your colors, logo, and domain on every lesson page."source | Yes on all paid plans; voucher for 1 free domain year on selected TLDs (.com, .net, .org, .co.uk, …; .dk not listed).source | Yes; 1 free domain year on annual plans; unlimited domains can be attached.source | Yes; free domain the first year on selected TLDs; email on own domain included (Portfolio: 1 mailbox, 3 GB).source |
| Team members | Unlimited team members includedLearn more | unknown (number). Extra administrators can be added under Settings → "Adgange".source | Site collaborators: Light 2, Core 5, Business 10, Business Elite 100.source | Contributors: Basic 2; Core, Plus, Advanced unlimited.source | unknownsource |
| AI included | AI assistant with USD 6 of use a month included and a one-time USD 25 credit at signup, valid for 12 months; more only when you say yes, on the next invoiceLearn more | LUMI AI assistant included ("Full access" / "Fri adgang"). Homepage: "LUMI, your AI cofounder, with no credit meters". Capabilities per pricing page: create/manage products, clubs, newsletters; revenue reports; handle contacts, enrollments, emails; generate signup forms; generate images; upload images/files; personalise to your voice.source | AI credits included with Premium plans, reset monthly, no rollover; per-feature estimates e.g. Smart Chat / AI Custom Agent / AI Marketing Agent up to 150 actions (Light), 200 (Core), 300 (Business), 1,000 (Business Elite). Chatting with Aria (Wix AI agent) does not use credits.source | Built-in AI tools with AI credits: Basic 10 (one-time), Core 20/month, Plus 40/month, Advanced 120/month; credits reset monthly.source | Monthly AI quota by plan: Portfolio "AI Light-pakke", Booking "AI Essential", Commerce "AI Generous"; resets monthly, no rollover, subject to fair-use limits. Exact amounts not published.source |
| Storage | 10 GB included, +10 GB for DKK 36.25 a month incl. VAT, with warnings before the price changes; no limit enforced todayPlanned | 100 hours of video included; extra USD 5 / DKK 30 excl. VAT per 15 hours per month.source | Light 2 GB, Core 50 GB, Business 100 GB, Business Elite unlimited.source | Unlimited bandwidth and storage on all plans; video hosting Basic 30 min, Core 5 h, Plus 50 h, Advanced unlimited.source | unknown for website storage; mailbox 3 GB per email account.source |
| Blog | YesLearn more | unknownsource | Yes (the plans page lists adding "a blog" as a business offering).source | Yes (blogs listed as a website product; sell blogs as paid content with a fee).source | Yes: "Blog med AI-oprettelse af indhold" on Portfolio.source |
| Forms | Yes, with spam protection and an optional email for each enquiryLearn more | Signup forms feeding contact lists (on landing pages, or embedded on any website); double opt-in supported.source | Lead-capture forms: Light 4, Core 10, Business 25, Business Elite 75 (fields per form 10/50/75/100).source | Form blocks included on all plans; contacts panel with unlimited subscribers/form submissions.source | unknownsource |
| Cookie consent | Yes, built in, blocks scripts and YouTube videos until consentLearn more | No consent tool listed. Lumant says its page analytics (Plausible) are cookie-free, "so no consent banner" is needed for them.source | Yes: Usercentrics for Wix cookie banner; basic version free and blocks non-essential cookies/scripts until consent; premium features need a paid Usercentrics plan.source | Yes: built-in cookie banner with Accept / Decline / Manage options; non-essential cookies can be restricted until consent.source | Offered as a separate product (Termly integration), not listed as included in the builder plans.source |
| Booking | Planned, in the price with no add-on; paid bookings carry the 1.5% feePlanned | Paid add-on: DKK 99 excl. VAT per host per month (the only feature add-on per the Danish FAQ).source | "Scheduling and services" listed on Core, Business and Business Elite (not Light).source | Separate subscription: Acuity Scheduling from USD 16/month (annual) / USD 20 (monthly).source | Not on Portfolio. Booking plan: up to 25 appointments/month; Commerce: unlimited bookings.source |
| Payments | Planned, 1.5% platform fee on top of Stripe’s own fee; refunded with the paymentPlanned | One-time, subscriptions, installments, discount codes, orders/refunds; payouts via Stripe; "No transaction fees" from Lumant (Stripe processing fees still apply).source | Accept payments on Core and up (not Light). Pricing-plans transaction fee: Core 4%, Business 2%, Business Elite 0% (on top of payment processing).source | Squarespace Payments card rates from 2.9% + USD 0.30 (Basic/Core); online store transaction fee 2% on Basic, 0% on Core+; digital content/memberships fee 7% Basic, 5% Core.source | Commerce plan only: webshop, "0 % i kommission", 10+ payment methods, VAT handling.source |
| Newsletters | No | Included: unlimited sends, 6,000 recipients/contacts included (extra USD 10 / DKK 60 excl. VAT per 1,000 per month), drag-and-drop builder, 1,500+ templates, segmentation, open/click tracking, scheduling, automations.source | Wix Email Marketing: 200 emails/month free; more requires a separate email-marketing plan upgrade.source | Separate Email Campaigns subscription from USD 8/month (up to 500 emails/month).source | unknownsource |
| Courses and memberships | No | Core product: unlimited courses, workshops and e-books; modules/lessons, video/audio/PDF, quizzes, drip release, time-limited access; unlimited membership clubs with community, events and pricing tiers.source | Pricing plans / memberships / subscriptions on Core and up; courses not verified.source | Courses, memberships and paid content on all plans, with a transaction fee.source | unknownsource |
| Hosting location | EU | "GDPR compliant and hosted in EU data centers" (per their pricing FAQ).source | 3 own data centers across North America and Europe plus AWS, Google Cloud and Fastly; site cannot be pinned to a region.source | Data stored in Tier III data centers across the United States; static assets via global CDNs.source | "Hurtige og sikre europæiske servere" / EU hosting (per their FAQ).source |
| Made in | Denmark | Denmark (a Danish ApS, CVR 42938270, per their site footer).source | Israel (Wix.com Ltd., headquartered in Tel Aviv).source | United States (headquartered in New York).source | Denmark (founded in 2002, office at Kalvebod Brygge 24, Copenhagen, per their about page).source |
How Striive differs from other website builders
One price, DKK 311.25 a month including VAT (DKK 249 excluding VAT), with unlimited team members included. Online booking, cookie-free analytics and SEO tools are coming in that same price, where others charge extra or leave them out; Striive grows with add-ons you choose, never a higher base price. USD 6 of AI use a month is included, and nothing more is billed unless you say yes. Striive is a Danish business, your site is hosted in the EU, and the cookie banner that holds scripts back until a visitor agrees is built in.
What other website builders do that Striive doesn’t today
Taking payments and online booking are available from several competitors and only planned in Striive. Striive has no newsletters and no courses. The others can be tried before paying, with a 14-day trial, a free plan or a money-back guarantee. Striive has no general free trial: you pay from the first day, and the first two months are free only when you claim a demo Striive built for you.