A cookie banner for your website. It blocks until they say yes.

The banner asks. The tracking has already started.

Plenty of Danish websites show a cookie banner and load YouTube, Facebook and analytics scripts before anyone has clicked. The banner is there, but it doesn’t do its one job. Fixing it usually means paying for a separate consent service and wiring it in yourself.

What is a cookie banner?

A cookie banner is the box a visitor sees on their first visit, asking whether your website may store cookies or similar data on their device: for statistics, remembering their choices or marketing. A proper banner does two things: it asks, and it holds back everything that needs a yes until the answer is in.

What are the cookie rules in Denmark?

In Denmark the cookie rules are set out in the Danish cookie order (cookiebekendtgørelsen), which implements the EU ePrivacy rules. The short version: a website must get consent before it stores or reads information on a visitor’s device, unless it is strictly necessary for the site to work. Statistics, marketing and most embedded videos are not strictly necessary.

Consent must be an active choice. Pre-ticked boxes or “by continuing to browse” don’t count. Saying no must be as easy as saying yes, and withdrawing consent must be as easy as giving it. If cookies are used to process personal data, GDPR applies too, and you must be able to show that consent was given. In Denmark, the Danish Agency for Digital Government (Digitaliseringsstyrelsen) supervises the cookie rules, and the Danish Data Protection Agency (Datatilsynet) supervises GDPR.

This is a general overview, not legal advice.

How the cookie banner works in Striive

You don’t install anything. The banner is part of the site, and it only appears when something on the page actually needs consent.

1. In the consent settings, choose the categories your site uses (statistics, preferences or marketing) and write the text for each. Necessary cookies are always on and can’t be switched off.
2. Give each script you add to the site a category, and choose one for each YouTube video. Striive then publishes it blocked: the script doesn’t run, and the video doesn’t load.
3. On the first visit, the banner offers “Reject all”, “Accept all” and a “Choose” option with one box per category. No box is ticked in advance.
4. When the visitor answers, what they allowed loads straight away, without reloading the page. Nothing is stored on their device before they answer.
5. The answer is saved in a single necessary cookie in their browser and in your consent log, so the banner doesn’t ask again on every page.

What’s included

Everything below is part of every Striive website.

• Reject in one click. The reject and accept buttons have the same colour and the same weight.
• Your own text on the banner, and a link to your cookie or privacy policy.
• Six placements (the top or bottom edge, or one of the four corners) in dark, light, automatic or your own colours.
• A small cookie button in the bottom-left corner, so visitors can always change their mind or withdraw consent.
• A cookie declaration: a block you drop onto your privacy page that lists what the site loads, category by category. You never type it, so it can’t go out of date.
• A consent log: each answer is kept for three years with a random ID, the time, the answers, the page and the banner text the visitor saw. No IP address. Export it all as CSV.
• A refusal is remembered. By default, a visitor who says no isn’t asked again for 180 days, and a yes lasts a year. You can change both.

What the cookie banner doesn’t do

Striive blocks the scripts you give a category and YouTube videos. If you embed something else from another service, check that it doesn’t set cookies before consent. Striive doesn’t scan your site for cookies, and there is no IAB TCF framework for ad networks.

Withdrawing consent stops blocked content from loading on the next page. It can’t undo a script that has already run on the page the visitor is on.

Compliance stays with you. Striive gives you the tools to handle consent properly. Whether your setup meets the rules for your business, including which categories you use and what your text says, is your responsibility. If you’re unsure, it’s worth checking with an adviser.