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Website with booking: prices from freelancers, Wix and WordPress

A website with booking costs DKK 15,000–40,000 from a freelancer who sets up a booking system in WordPress, and DKK 45,000–115,000 from a web agency, excluding VAT. On a website builder, booking is kept for the pricier plans or an add-on: on Wix from the Core plan, at one.com in the Booking plan, and on Squarespace through Acuity Scheduling on top.

Updated

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What does a website with booking cost?

A small website with booking costs DKK 20,000–60,000 in the first year from a freelancer and DKK 55,000–153,000 from an agency, excluding VAT. Over three years it’s DKK 32,000–99,000 and DKK 75,000–229,000, because the booking tool costs every year on top of ordinary running costs.

FreelancerWeb agencyStriive (you build it)
BuildDKK 15,000–40,000DKK 45,000–115,000No build fee
Running per year, from year 2DKK 5,500–19,500DKK 10,000–38,000DKK 3,000–7,000
First year in totalDKK 20,000–60,000DKK 55,000–153,000DKK 2,500–6,500
Three years in totalDKK 32,000–99,000DKK 75,000–229,000DKK 9,000–19,500

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.

For a figure for your own business, try the website cost calculator with booking ticked.

What does booking in WordPress cost from a freelancer?

The booking part costs DKK 3,000–10,000 excluding VAT on top of the website. The freelancer installs a booking plugin or connects a booking service, sets up your services, opening hours and reminders, and tests it on a phone. Afterwards the plugin licence or booking service costs DKK 1,200–4,000 a year.

Remember that a booking plugin needs updating along with the rest of WordPress. If the site isn’t kept up to date, booking is often the first thing to stop working. More under WordPress alternative.

What does booking cost on Wix, Squarespace and one.com?

On the builders, booking is part of a pricier plan or a separate subscription. Here is how it looks:

BuilderBooking fromPriceNote
WixThe Core planUSD 29 a month, paid yearlyLight has no booking. Taxes come on top.
SquarespaceAll plans, with Acuity SchedulingBasic USD 19 a month paid yearly, plus Acuity from USD 16 a monthAcuity is a separate subscription.
one.comThe Booking planDKK 1,188 the first year, then DKK 1,908 a yearUp to 25 bookings a month. The Commerce plan has unlimited bookings.
StriiveOn the wayDKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VATBooking will be part of the price. Until then, you link to your own booking system.

The prices were read on 2026-09-23 on the builders’ own pages. Wix and Squarespace gave their prices in dollars with tax added, while one.com doesn’t say whether VAT is included. Thinking of leaving Wix? See Wix alternative.

What should a booking system do?

It depends on how many bookings you have, and whether customers pay in advance. Check these things before you choose:

  • Number of bookings: some plans have a monthly cap. Count how many slots you have in a busy month.
  • Calendar: can bookings land in the calendar you already use?
  • Reminders: does the customer get a text or an email before the appointment? It means fewer no-shows.
  • Staff: can each person have their own calendar and their own services?
  • Payment: should the customer pay or leave a deposit when booking, and what does each payment cost?
  • Cancellations: can the customer move or cancel the appointment themselves?

How do you add booking to your website today?

If you already have a booking system, it takes half an hour to connect it to your website:

  1. Find your booking link in the booking system you use. Most have a link that opens your booking page directly.
  2. Put a clear button, such as “Book now”, at the top of the home page and on the contact page, and add it to the menu.
  3. Write next to the button what customers can book, how long it takes, and what it costs.
  4. If you don’t have a booking system, use a contact form where customers write which time suits them.
  5. Test the booking on a phone before you share the address.

What does booking cost on Striive?

Online booking isn’t in Striive yet, but it’s on the roadmap, and it will be part of the price, with no booking add-on. Bookings your customers pay for online carry a platform fee of 1.5% on top of Stripe’s own processing fee. Bookings that aren’t paid online carry no fee.

Until online booking arrives, use an enquiry form or link to the booking system you already have.

Frequently asked questions

A separate booking tool or a plugin licence usually costs DKK 1,200–4,000 a year excluding VAT. On the builders, booking is part of a pricier plan instead.

It depends on the booking system. On Striive, payment comes with online payments: payments your customers make through Striive carry a platform fee of 1.5% on top of Stripe’s fee.

Yes. Put a button with your booking link on the website. Customers book in your system as they do today, and you can switch later, when booking comes to Striive.

Anyone who sells appointments: hairdressers, clinics, therapists, trainers and driving instructors. See, for example, website for hairdressers.

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