An AI assistant for your website. Say it, and watch it happen.

You know what it should say. Not how to build it.

Most small business owners can explain their business in two minutes. Turning that into headings, sections and blog posts takes an evening you don’t have. And a chatbot in another tab still means copy and paste.

You want to say the change once. And see it on the page.

What is an AI assistant for your website?

An AI assistant is a chat that does more than answer. You write what you want changed, and it makes the change itself, instead of handing you text to copy across.

In Striive, the assistant works on your website while you do. It reads your pages, checks how they look on phone and desktop, and edits them directly in the editor.

How the AI assistant works in Striive

From request to published page in five steps:

1. Open the assistant’s chat panel in the editor, or in the content area if it’s a blog post.
2. Write what you want changed, in plain words. Danish or English both work.
3. The assistant reads the page, plans the change and carries it out step by step. You follow each step in the chat and on the canvas.
4. Check the result. Undo it, keep editing by hand, or ask for an adjustment.
5. Publish when you’re happy. The assistant never publishes your website for you.

What can the AI assistant do?

Anything you can do in the editor, you can ask for in a sentence. For example:

• Add new sections and pages: a catering page, a price list, a section with your opening hours.
• Rewrite headings and text to make them shorter, clearer or more personal.
• Move, duplicate and delete sections.
• Change colours, fonts, text sizes and spacing across the whole site.
• Build a shared header and footer that appear on every page.
• Write blog posts and new entries in your lists, such as a new service or team member.
• Fill in the SEO title and meta description for a post.

New blog posts always start as drafts

When the assistant writes a new post or entry, it’s created as a draft. Your visitors see nothing until you’ve read it. Publishing is a separate step that only happens when you ask for it, and only if your role is allowed to publish.

What does the AI assistant cost?

AI use is included in your Striive plan (DKK 311.25 a month including VAT (DKK 249 excluding VAT) or DKK 3,112.50 a year including VAT (DKK 2,490 excluding VAT)): USD 6 of use a month, plus a one-time USD 25 credit at signup, valid for 12 months and used after the monthly USD 6. You can see how much you’ve used in your admin.

When the allowance is used up, the assistant pauses and asks. Someone who manages billing can choose to continue for the rest of the period. Extra use is billed at the same prices on your next invoice. If nobody does, the assistant waits for the next period.

No API key of your own, no account with an AI provider. It’s all part of Striive.

What the assistant doesn’t do

An honest list, so you know what to expect:

• It doesn’t publish your website. You do.
• It doesn’t talk to your customers. It helps you and your colleagues inside the admin.
• It doesn’t use your own OpenAI or Anthropic key.
• It can get things wrong. Read the text through, especially prices, opening hours and other facts.