Website for gardeners and landscapers: price, pages and example

What should a website for gardeners and landscapers do?

It should sell both the big projects and the regular contracts. The landscaping customer wants to see beautiful gardens, while the hedge-and-lawn customer wants to know if you cover their area and what it costs.

• Photos of finished gardens, ideally from different seasons.
• Landscaping and care kept apart: paving, terraces and planting on one page, regular garden care on another.
• A clear area, so the customer knows whether you come out to them.
• How a regular care contract works: how often you come, what’s included, and how it’s cancelled.
• A form where the customer describes the garden and the job.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: landscaper in your area, a big garden photo and the two main services.
2. Landscaping: paving, terraces, hedges, planting and new gardens.
3. Garden care: regular contracts for lawns, hedges, weeding and pruning.
4. Business and associations: green spaces for housing associations and companies, if you take them.
5. Gallery: gardens before and after.
6. Contact: form, phone and area.

How much does a website for gardeners and landscapers cost?

A website for gardeners and landscapers typically costs DKK 13,000–33,000 to have made by a freelancer and DKK 37,000–96,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 27,000–79,000 with a freelancer and DKK 64,000–198,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

Once the site is built, you have two fixed costs in Striive: the subscription and the domain, which for a .dk domain costs DKK 110–260 a year excl. VAT. With a freelancer, DKK 4,500–15,500 a year goes on hosting, licences and a service agreement before you’ve changed anything on the site.

What do customers search for when they need a gardener or landscaper?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• anlægsgartner [town]
• gartner [town]
• havehjælp [town]
• fliselægning pris pr. m2
• hækklipning [town]
• ny have anlæg pris

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Photos of the same garden before and after.
• Which machines you have, so the customer can see you can handle the big jobs.
• Whether you’re a trained landscape gardener, and how long you’ve been in the trade.
• Reviews from customers on regular contracts, showing you turn up when you say.
• A price for a regular contract, or an example of what a season costs, including VAT.

What rules apply to a website for gardeners and landscapers?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• If you use pesticides at customers’ homes, you need a spraying certificate (sprøjtecertifikat). Check the rules with the Danish Environmental Protection Agency (Miljøstyrelsen), and say on the site that you have it.
• Ordinary garden work has been covered by the household services deduction (servicefradrag), but the rules and amounts change. Check skat.dk before you write about deductions for your services.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Landscaper in Vejle. New gardens, paving and regular garden care.”

We lay terraces and driveways and look after gardens for homeowners and housing associations in and around Vejle. Call 12 34 56 78, or write what your garden needs.

How do you make a website for gardeners and landscapers with Striive?

You build it yourself, with AI to help. Plan on 9–18 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for gardeners and landscapers:

• The site looks as if the business only works in summer, and winter jobs like pruning aren’t mentioned.
• Landscaping and care share one text, so it’s unclear what you’d rather do.
• The gallery shows single flowers instead of whole gardens.
• There’s no word on how large an area you cover.
• Garden care has no price, so the customer can’t work out what a season costs.