Website for electricians: price, pages and example

What should a website for electricians do?

It should make calling easy and choosing you feel safe. Most people looking for an electrician have a specific problem right now.

• A phone number that can be tapped on a phone, at the top of every page.
• Your services one by one: installations, fault-finding, electrical inspections, EV chargers, solar panels and heat pumps, if you do them.
• The area you cover, written out as town names.
• Your authorisation number and which authorisations you hold.
• A contact form where the customer can describe the job, and a mobile number they can send photos to.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: what you do, where, and your phone number.
2. Services: one page per service customers search for, such as EV chargers and inspections.
3. Emergency call-outs: if you take them, with hours and the call-out price.
4. References: photos of your work and a few words from customers.
5. About: who you are, authorisation and memberships.
6. Contact: phone, email, address and a form.

How much does a website for electricians cost?

A website for electricians typically costs DKK 13,000–33,000 to have made by a freelancer and DKK 37,000–96,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 27,000–79,000 with a freelancer and DKK 64,000–198,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

The price rises most when the agency writes a page per service: copy costs DKK 1,000–4,500 extra per page. Those are also the pages that bring in the jobs, so they’re worth having, but you can write them yourself with AI to help.

What do customers search for when they need an electrician?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• elektriker [town]
• autoriseret elektriker [town]
• akut elektriker
• elektriker ladestander pris
• el-tjek hus pris
• elektriker solceller [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Your authorisation number and the name of the responsible electrical contractor, visible on the page.
• Photos of real jobs: fuse boards, EV chargers, new installations. Not stock photos.
• Reviews from Google or Trustpilot with a name and a town.
• Fixed prices or price ranges for standard jobs like EV chargers and inspections.
• Membership of a trade association and a guarantee scheme, if you have them.

What rules apply to a website for electricians?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Electrical installation work in Denmark may only be done by a business authorised by the Danish Safety Technology Authority (Sikkerhedsstyrelsen). Put your authorisation number on the website so customers can look you up.
• Prices shown to consumers must include VAT. Say clearly what isn’t included, such as travel and materials.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Authorised electrician in Viborg and the surrounding area. We answer the same day.”

Installations, fault-finding and EV chargers for homes and businesses. Call 12 34 56 78, or write a few lines about the job, and we’ll come back with a price.

How do you make a website for electricians with Striive?

You build it yourself, with AI to help. Plan on 9–18 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for electricians:

• The phone number is only on the contact page. It belongs at the top of every page.
• All services on one long page. Then you can’t be found for “EV charger [town]”.
• No prices at all. A price range for an EV charger brings more enquiries than “call for a price”.
• Stock photos. Customers want to see your work and your vans.
• The site hasn’t been touched since launch, and services like solar panels or heat pumps are missing.