Website for bricklayers: price, pages and example

What should a website for bricklayers do?

It should make clear which jobs you take. “Bricklayer” (murer) covers everything from a cracked plinth to a whole new bathroom, and the customer wants to know if you’re right for theirs.

• A list of the jobs you take, and ideally the ones you don’t.
• Photos of bathrooms, facades and brickwork you’ve done.
• Your area as town names, and how far you’ll travel for a small job.
• A contact form with a drop-down of job types, so you know what it’s about before you call back.
• When you have time, so the customer can plan.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: bricklayer in your area, your main jobs and your phone number.
2. Bathrooms: tiling, waterproofing and the process from strip-out to finished bathroom.
3. Facades and brickwork: repointing, rendering, bagging and plinth repairs.
4. Extensions and new builds: the bricklaying on larger projects, often with a carpenter.
5. References: photos and words from customers.
6. Contact: phone number, a form with job types, and the towns you drive to.

How much does a website for bricklayers cost?

A website for bricklayers typically costs DKK 13,000–33,000 to have made by a freelancer and DKK 37,000–96,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 27,000–79,000 with a freelancer and DKK 64,000–198,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

An estimate you can check yourself: a freelancer’s base price of DKK 12,000–30,000 excl. VAT is 13–60 hours at DKK 500–900 an hour. In Striive you build the site yourself in 9–18 hours, and most of that goes on picking photos and writing about your jobs.

What do customers search for when they need a bricklayer?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• murer [town]
• murer badeværelse [town]
• omfugning pris
• pudsning af facade [town]
• murer små opgaver [town]
• flisemurer [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Photos of the details: straight joints, neat tile edges and corners.
• How the wet room is done to the rules, and how you document it to the customer.
• A journeyman’s or master’s certificate, if you have one.
• Words from customers with both large and small jobs.
• The name of the guarantee scheme the business belongs to through a trade association, if it’s in one.

What rules apply to a website for bricklayers?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Wet rooms must meet the Danish Building Regulations (bygningsreglementet). Say on the website how you make sure of it and document it.
• Old render, joints and tile adhesive can contain asbestos. The Danish Working Environment Authority (Arbejdstilsynet) has rules for how it must be checked and handled, so check them before you strip anything out.
• If you mention tax deductions, point to skat.dk, where this year’s rules are, instead of writing amounts that may be out of date.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Bricklayer in Horsens. Bathrooms, facades and the small jobs others won’t take.”

We’ve done bathrooms and facades in and around Horsens for many years. Write what you need done, or call 12 34 56 78, and we’ll call you back the same day.

How do you make a website for bricklayers with Striive?

You build it yourself, with AI to help. Plan on 9–18 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for bricklayers:

• “All bricklaying work” without saying what that means.
• Bathrooms are tucked away under “Other”, even though they’re one of your biggest jobs.
• The photos are so small you can’t see the quality of the joints.
• The customer has to guess whether you’ll take a small job like a cracked plinth.
• The phone number on the site is an old one nobody answers.