Website requirements for businesses in Denmark: 2026 checklist

What rules apply to a business website?

For most small businesses it comes down to four things: who you are, personal data, cookies and prices. With a web shop or sales to consumers, more are added. Here’s the checklist:

The table is an overview, not legal advice. If you’re unsure about your situation, check the guidance on virk.dk or ask an adviser.

Must the CVR number be on the website?

Yes. If your business has a CVR number, it must be on the website under section 7 of the Danish e-commerce act (e-handelsloven), along with the other details of who you are:

• The business’s name.
• The geographic address where the business is based.
• An email address customers can write to. A contact form alone isn’t enough.
• The CVR number.
• The VAT number, if you’re VAT-registered.

If your trade is regulated, for example as a lawyer, an accountant or a health professional, there may be more to state, such as your title and the rules you’re subject to. Check with your trade body or the authority that supervises your trade.

The footer is the obvious place, because it’s on every page. See for example the footer here on Striive, which shows the name, address, email, CVR and VAT number.

Do you need a privacy notice on your website?

Yes, as soon as the website collects personal data, and it does with a contact form, a newsletter sign-up or analytics that recognise visitors. The GDPR requires you to say:

• Who is responsible for the data, and how to contact you.
• What data you collect, and why.
• How long you keep it, and who you share it with.
• What rights the visitor has, and that they can complain to Datatilsynet, the Danish Data Protection Agency.

Datatilsynet has guidance on what a privacy notice must contain. Striive’s own privacy policy is an example of what one can look like.

When does your website need a cookie banner?

When the website sets cookies or similar technology that the site doesn’t need to work, such as analytics, ad tracking or embedded YouTube videos. Under the Danish cookie order (cookiebekendtgørelsen), the visitor must have said yes before they’re set, and Datatilsynet stresses that saying no should be as easy as saying yes.

In Striive, the cookie banner is built in: scripts and YouTube videos are blocked until the visitor says yes, refusing takes one click, and every answer is saved. To check your current website, try our cookie banner checker.

What rules apply to prices and web shops?

Prices to consumers must be shown as the total price, including VAT and all mandatory fees. If you only sell to businesses, prices may be shown excluding VAT, as long as that’s clear. The Danish Consumer Ombudsman has guidance on price information.

If you sell online to consumers, you also need terms of sale and must give the information the Danish Consumer Contracts Act (forbrugeraftaleloven) requires before the customer orders, such as price, delivery and payment. Striive’s own terms are an example of how terms can be structured, but yours must fit what you sell.

Does your website have to be accessible to everyone?

It depends on who you are and what you sell. The Danish web accessibility act (webtilgængelighedsloven) applies to public bodies. For private businesses, the EU’s European Accessibility Act, which Denmark has written into Danish law, applies from 28 June 2025 to certain products and services, such as e-commerce and consumer banking.

Micro-enterprises providing services are exempt: fewer than 10 employees and an annual turnover or balance sheet of no more than EUR 2 million. A plain website presenting your business is usually not covered, but check the rules on virk.dk if you sell online.

Whatever the rules, it’s good practice to give images alt text and use clear headings and enough contrast. It helps on Google too.