Website for roofers: price, pages and example

What should a website for roofers do?

It should help the customer with a big decision. A new roof is one of the most expensive jobs on a house, so customers compare several businesses and read carefully.

• The roof types you work with, such as felt, clay tiles, concrete tiles, slate or steel.
• What you do if the roof is leaking now: can you make a temporary repair?
• Photos of roofs you’ve laid, ideally taken from above.
• An overview of the process: site visit, quote, scaffolding, strip-off and new roof.
• Whether scaffolding and disposal of the old roof are in the price.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: roofer in your area, roof types and phone.
2. New roof: the process, materials and how long the roof lasts.
3. Felt and flat roofs: for houses, garages, carports and extensions.
4. Repairs and inspections: leaks, storm damage and roof check-ups.
5. References: roofs you’ve laid, with photos.
6. Contact: phone, a form to request a site visit, and your area.

How much does a website for roofers cost?

A website for roofers typically costs DKK 13,000–33,000 to have made by a freelancer and DKK 37,000–96,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 27,000–79,000 with a freelancer and DKK 64,000–198,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

Compared with an agency, a roofer saves DKK 57,000–193,000 excl. VAT over three years by building the site themselves. Most of the difference is the build, DKK 37,000–96,000 for six pages, which in Striive you pay with your own time: about 9–18 hours.

What do customers search for when they need a roofer?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• tagdækker [town]
• nyt tag pris
• tagpap pris pr. m2
• utæt tag reparation [town]
• tagdækker carport
• stormskade tag [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Before-and-after photos, including from above, so the whole roof is visible.
• The manufacturer’s warranty on materials and the business’s own guarantee, described briefly.
• How you protect the house from rain while the roof is off.
• Reviews that mention tidying up and being kept informed along the way.
• Membership of a trade association and its guarantee scheme, if you have it.

What rules apply to a website for roofers?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Old fibre-cement (eternit) roofs can contain asbestos, and the Danish Working Environment Authority (Arbejdstilsynet) has rules for how they must be taken down. Say how you handle it, and check the rules with Arbejdstilsynet.
• If the customer changes the roof’s shape or height, it may need a building permit. Refer the customer to the municipality, and say whether you help with the application.
• Don’t put tax deduction amounts on the site. If customers ask whether a new roof or extra insulation qualifies, refer them to skat.dk.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Roofer in Aalborg. New roofs and repairs, at a fixed price.”

We lay felt, clay tile and steel roofs across North Jutland. Call 12 34 56 78 for an urgent leak, or ask for a free site visit through the form.

How do you make a website for roofers with Striive?

You build it yourself, with AI to help. Plan on 9–18 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for roofers:

• Only felt roofing is mentioned, so the customer with a tiled roof thinks you won’t take the job.
• There’s no page about repairs, so the urgent customer after a storm finds someone else.
• The photos are taken from the ground, where you can’t see the roof.
• Nothing about scaffolding and disposal, so the customer can’t compare quotes.
• The form demands a long list of details before the customer can even get a site visit.