Website for painters: price, pages and example

What should a website for painters do?

It should convince with photos and make the quote easy. Painting is hard to judge in advance, so the customer looks for signs that you’re thorough.

• Before-and-after photos where the difference is plain to see.
• Interior and exterior painting as two services, each with its own page.
• A form where the customer writes which rooms or surfaces it’s about, and roughly how many m².
• When in the year you paint outdoors, and when the calendar usually fills up.
• Whether you also fill, wallpaper and treat floors.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: painter in your area, a strong before-and-after photo and the button for a quote.
2. Interior painting: ceilings, walls, woodwork and wallpaper.
3. Exterior painting: facades, windows, fascia boards and timber houses.
4. Business: offices, shops and housing associations, if you take them.
5. Gallery: before and after, sorted by job.
6. Quotes: a form with rooms and m², phone and your area.

How much does a website for painters cost?

A website for painters typically costs DKK 13,000–33,000 to have made by a freelancer and DKK 37,000–96,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 27,000–79,000 with a freelancer and DKK 64,000–198,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

A gallery is what sells painting work, and it takes up space. Striive includes 10 GB of storage in the price. Compress your photos to 400 kB or less with our image compressor, and there’s room for at least 25,000 photos, while the gallery still opens quickly on a phone.

What do customers search for when they need a painter?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• maler [town]
• malerfirma [town]
• maler pris pr. m2
• male hus udvendigt pris
• maler lejlighed [town]
• tapetsering [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Before-and-after photos taken from the same angle.
• That you cover up and clean up, written out, so the customer doesn’t have to ask.
• Which paint products you use, and why.
• Reviews from customers who mention that the schedule held.
• A fixed quote after a site visit, so the customer doesn’t risk an open-ended bill.

What rules apply to a website for painters?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• A price per m² for consumers must include VAT. Say what’s included: filling, priming, number of coats and covering up.
• Older buildings can have lead in old paint or PCB in joints. Check the Danish Working Environment Authority’s (Arbejdstilsynet) rules before you promise to strip old layers.
• Tax deductions for painting work have changed over the years. Don’t write amounts; point to skat.dk if customers ask.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Painter in Aarhus. We paint inside and out, and we clean up after ourselves.”

Flats, houses and stairwells for homeowners and housing associations. Tell us which rooms it’s about and roughly how many m², and you’ll get a fixed quote within two working days.

How do you make a website for painters with Striive?

You build it yourself, with AI to help. Plan on 9–18 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for painters:

• The gallery only shows finished rooms, so you can’t see what was done.
• Exterior painting has no page of its own, so you’re not found when customers plan the summer’s jobs.
• A price per m² with no word on whether filling, priming and VAT are included.
• The text is about a “passion for colour” instead of what the customer gets.
• The photos are so large that the gallery takes ages to open on a phone.