Website integrations: booking, payments, e-conomic and Dinero
Website integrations connect your site to the systems you already use, and a freelancer typically charges DKK 3,000–10,000 to set up online booking and DKK 15,000–40,000 for a web shop with payments, excluding VAT. At an agency it’s DKK 10,000–25,000 and DKK 40,000–120,000. Every integration with cookies also has to go into your cookie banner, and some of them aren’t built into Striive yet. Here is all of it, honestly.
Which integrations does a small business website need?
Most small businesses need two or three, not ten. These are the ones people ask for most:
| Integration | What it does | Typical solution |
|---|---|---|
| Online booking | Customers find a free slot and book it themselves. | A booking system with its own subscription, linked from or embedded on the site |
| Payments | Customers pay a deposit, a service or goods online. | A payment provider such as Stripe, or a web shop |
| Accounting (e-conomic, Dinero) | Sales and invoices land in your bookkeeping by themselves. | A connector between the shop or payments and the accounting software |
| Newsletter | Visitors sign up for your emails. | A sign-up form or a link from your newsletter provider |
| Google Analytics | Counts visits and shows where they come from. | A script on every page |
| Google Business Profile | Shows you on Google Maps and in local searches. | Links both ways, with the same name, address and phone |
| Facebook or Meta pixel | Measures your ads and builds audiences. | A script on every page |
| Chat | Visitors write to you straight from the site. | A chat window from a chat provider, added as a script |
What does it cost to have integrations set up?
Booking and a shop are the expensive integrations. A freelancer charges DKK 3,000–10,000 for booking and DKK 15,000–40,000 for a shop, an agency DKK 10,000–25,000 and DKK 40,000–120,000. Scripts such as analytics and pixels take a few hours, and accounting depends entirely on which systems have to talk to each other.
| Integration | Freelancer | Web agency | Ongoing per year |
|---|---|---|---|
| Online booking | DKK 3,000–10,000 | DKK 10,000–25,000 | DKK 1,000–4,000 |
| Web shop with payments | DKK 15,000–40,000 | DKK 40,000–120,000 | DKK 1,500–5,000 / DKK 3,000–8,000 |
| Analytics, a pixel, a newsletter or chat | A few hours at DKK 500–900 an hour | A few hours at DKK 900–1,400 an hour | The tool’s own subscription, if it has one |
| Accounting (e-conomic, Dinero) | By the hour, depends on the systems | By the hour, depends on the systems | Possibly a subscription for the connector |
All amounts exclude VAT. Always ask who maintains the integration when one of the systems changes, and what that costs.
What does a website with booking cost over three years?
A five-page website with online booking costs DKK 32,000–99,000 over three years with a freelancer and DKK 75,000–229,000 with an agency. With Striive and a separate booking system it’s DKK 9,000–19,500. More in website with booking.
| Freelancer | Web agency | Striive (you build it) | |
|---|---|---|---|
| Build | DKK 15,000–40,000 | DKK 45,000–115,000 | No build fee |
| Running per year, from year 2 | DKK 5,500–19,500 | DKK 10,000–38,000 | DKK 3,000–7,000 |
| First year in total | DKK 20,000–60,000 | DKK 55,000–153,000 | DKK 2,500–6,500 |
| Three years in total | DKK 32,000–99,000 | DKK 75,000–229,000 | DKK 9,000–19,500 |
All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.
Which integrations does Striive have today, and which are on the way?
Striive has the basics today, but not booking, payments, accounting or analytics yet. Here is the status of each:
| Feature | Status | What you do today |
|---|---|---|
| Contact form | Ready | Build it in the editor. Enquiries are saved in your admin, spam is filtered out, and you can get an email. |
| Cookie banner with script categories | Ready | Give each script a category, so it stays blocked until the visitor says yes. |
| Your own domain with HTTPS | Ready | Add two DNS records at your domain provider. HTTPS is sorted automatically. |
| Scripts from other services, such as Google Analytics or the Meta pixel | Ready | Add the script to the site, and give it a category in the cookie banner. |
| Online booking | On the way | Use an enquiry form, or link to the booking system you already have. |
| Online payments via Stripe | On the way | The plan is a payment block connected to your own Stripe account. Until then, take payment the way you do today. |
| Accounting integration with e-conomic and Dinero | Planned, after online payments | Keep doing your bookkeeping as today. |
| Website analytics without cookies | On the way | Add an analytics tool of your choice. The cookie banner handles consent. |
See the order of what’s coming on the roadmap.
How do you handle booking, payments and accounting until they’re built in?
You can get most of it working today with the tools you already have:
- Keep your booking system, and put a clear “Book now” button on the website that links to it.
- If you don’t have a booking system, make a contact form for enquiries, and confirm the time yourself.
- Invoice from e-conomic or Dinero, as you usually do.
- Add your analytics tool as a script, and give it the statistics category in the cookie banner.
- Link to your Google Business Profile, and use the same name, address and phone in both places.
Frequently asked questions
Usually through a web shop or a payment provider that passes sales on to the accounting software. In Striive an accounting integration is planned after online payments, but isn’t ready yet.
Yes. Google Analytics sets cookies for statistics, so visitors have to say yes first. Striive’s cookie banner keeps the script blocked until they do.
DKK 3,000–10,000 with a freelancer and DKK 10,000–25,000 with an agency to set up, excluding VAT, plus the booking system’s subscription. Work out your own price in our website cost calculator.
Scripts and links can be added again in minutes. Integrations programmed for the old platform usually have to be redone.
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