Website for physiotherapists: price, pages and example

What should a website for physiotherapists do?

It should help two kinds of patient: those with a referral from their GP, and those who pay themselves. Both want to know whether you can help with their problem, and when they can come in.

• A booking button that goes to your booking system.
• Whether you have a provider number (ydernummer), so patients with a referral know whether they get a subsidy.
• What you treat: sports injuries, back and neck, rehabilitation after surgery, and whatever else you specialise in.
• Classes and training, such as pilates, training in pregnancy or group exercise for older people, with times and prices.
• Prices for self-paying patients, and what the health insurance society “danmark” pays towards them.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: what you help with, where you are, and a booking button.
2. Treatments: one page per area, such as sports injuries, back and rehabilitation.
3. Classes and training: the classes, times and how to sign up.
4. Referral, prices and subsidy: what it costs with and without a referral.
5. Exercises and advice: short articles you can send patients to.
6. About and contact: the practitioners, training, address and opening hours.

How much does a website for physiotherapists cost?

A website for physiotherapists typically costs DKK 19,000–51,000 to have made by a freelancer and DKK 55,000–141,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 36,000–109,000 with a freelancer and DKK 86,000–255,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 9,000–19,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.

A page of exercises and advice is what patients share and come back to. With a freelancer, setting up a blog costs DKK 3,000–8,000, and with an agency DKK 8,000–20,000. In Striive the blog is included, so all it costs is the time it takes to write an exercise down.

What do customers search for when they need a physiotherapist?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• fysioterapeut [town]
• fysioterapeut [town] uden henvisning
• fysioterapi sportsskade [town]
• genoptræning knæ [town]
• pilates fysioterapeut [town]
• fysioterapeut pris uden henvisning

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• The practitioners’ names and further training, so patients can see who specialises in what.
• Membership of the Danish Physiotherapists’ association (Danske Fysioterapeuter), if you’re a member.
• Exercises and advice you’ve written yourselves. It shows you know what you’re talking about, and gives patients something to take home.
• Prices for self-paying patients, written out.
• Photos of the training room and the practitioners.

What rules apply to a website for physiotherapists?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Physiotherapists are authorised health professionals, so the Danish executive order on marketing of health services applies to your website. Marketing must be accurate and must not mislead. See the current rules with the Danish Patient Safety Authority (Styrelsen for Patientsikkerhed), which supervises it.
• Photos and testimonials from patients need consent, and a claim that a treatment works must hold up. Use them with care.
• Health information doesn’t belong in a contact form. If patients need to send something about their injury, point them to your journal system or secure email.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Physiotherapy in Viborg. With or without a referral.”

We treat sports injuries and back and neck pain, and we run rehabilitation after surgery. If you have a referral from your GP, public health insurance pays part of it. Book online, or call 12 34 56 78.

How do you make a website for physiotherapists with Striive?

You build it yourself, with AI to help. Plan on 11–23 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, and link to the booking system you use today. Online booking right in Striive is on the way.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for physiotherapists:

• The site doesn’t say whether you can come without a referral, or what it costs then.
• The classes still show last season’s times.
• Everything is on one page, so you can’t be found for “knee rehabilitation [town]”.
• The exercises are only PDFs that are hard to read on a phone.
• A form asking patients to describe their injury in detail.