Website for personal trainers: price, pages and example

What should a website for personal trainers do?

It should get the right client to reach out. Most people looking for a personal trainer have a goal, such as getting going again, coming back after an injury or running a marathon, and want to see that you’ve helped someone like them.

• Who you train, and what you specialise in.
• Prices for single sessions, punch cards and programmes, including VAT.
• A button to book a first meeting or a no-obligation chat.
• Where you train: at a gym, outdoors, at the client’s home or online.
• Stories from clients, with their permission.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: who you help, where you train, and a button for a first meeting.
2. Programmes and prices: single sessions, punch cards and programmes with price and content.
3. Client stories: what clients wanted and how it went, in their own words.
4. About me: training, certifications and your own training.
5. Advice and articles: short texts about training, written by you.
6. Contact: where you train, phone and booking.

How much does a website for personal trainers cost?

A website for personal trainers typically costs DKK 19,000–51,000 to have made by a freelancer and DKK 55,000–141,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 36,000–109,000 with a freelancer and DKK 86,000–255,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 9,000–19,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.

Many trainers use one tool that both books sessions and keeps track of punch cards. If you build your website in Squarespace, booking is a separate subscription: Acuity Scheduling from USD 16 a month, with taxes on top (read on 2026-09-23). If you already have a booking tool, link to it from Striive, and don’t pay for two.

What do customers search for when they need a personal trainer?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• personlig træner [town]
• personlig træner pris [town]
• personlig træner vægttab [town]
• personlig træner efter fødsel [town]
• online personlig træner
• personlig træner løb [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Your education and certifications with name and school.
• Client stories with name, photo and permission, ideally in the client’s own words.
• Prices, so clients know the cost before the first meeting.
• Photos of you training real clients.
• What happens at the first meeting, and whether it’s no-obligation.

What rules apply to a website for personal trainers?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Personal trainer isn’t a protected title in Denmark. Say specifically what training you have.
• Before-and-after photos and weight-loss claims must be true and must not give a false picture of what clients can expect. Get the client’s written consent.
• Don’t ask for health information, such as injuries or illnesses, in the contact form. Have that conversation at the first meeting.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Personal trainer in Viborg. Training for you who want to get going again.”

I train adults who’ve been away from exercise for a long time, at the gym or outdoors. Book a no-obligation first meeting, and we’ll make a plan together.

How do you make a website for personal trainers with Striive?

You build it yourself, with AI to help. Plan on 11–23 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, and link to the booking system you use today. Online booking right in Striive is on the way.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for personal trainers:

• Only photos of you in top shape, none of your clients.
• No prices. Clients assume it’s more expensive than it is.
• Promises to lose ten kilos in a month.
• Every audience at once. Say who you’re best for instead.
• Client stories without names that look like something you wrote yourself.