Website for sole traders: price, pages and example

What should a website for sole traders do?

It has to sell you as a person. When you work alone, customers are buying you, so the website has to show who they’ll get and make it easy to reach you, even when you’re out on a job.

• Your name and a photo of you, not just a logo.
• What you do, and for whom, in a single sentence on the front page.
• The business’s name, address, email and CVR number, as they appear in the CVR register.
• A phone number and a contact form, so customers can write when you can’t pick up.
• Prices or a price range, so you don’t spend time on customers who aren’t a fit.

Which pages does the website need?

Start with 4 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: what you do, for whom, and a photo of you.
2. Services and prices: what you offer, and what it costs.
3. About me: your background, experience and why you went solo.
4. Contact: phone, email, address, CVR number and a form.

How much does a website for sole traders cost?

A website for sole traders typically costs DKK 12,000–30,000 to have made by a freelancer and DKK 35,000–90,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 26,000–77,000 with a freelancer and DKK 62,000–192,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

When you work alone, your time is what the website costs. A site like this takes 7–14 hours to build yourself, against DKK 12,000–30,000 excl. VAT with a freelancer. Even if your own time is worth DKK 850 an hour, building it yourself is cheaper, and afterwards you edit it without calling anyone.

What do customers search for when they need a self-employed person like you?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• [fag] [town]
• selvstændig [fag] [town]
• freelance [fag]
• [ydelse] pris
• lokal [fag] [town]
• [fag] til private [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• A real photo of you and your name. Customers want to know who’s coming.
• Words from customers, ideally with a name and a town.
• Your CVR number in view, so customers can look you up and see you’re a real business.
• Examples of jobs you’ve done, with photos.
• When you reply: “I’ll get back to you within a day, even when I’m out.”

What rules apply to a website for sole traders?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• The business name must appear as registered in the CVR register. In a sole proprietorship you are the business, and your own name is part of the legal name, such as “Firmanavn v/ Jens Hansen”.
• The address must be the business’s address. If you run it from home, that’s usually your home address, and it’s already public in the CVR register.
• If you aren’t VAT-registered, you may not add VAT to your prices. Show the price as the customer pays it.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Jens Hansen, master painter in Viborg. I paint every wall myself.”

Interior and exterior painting for homeowners, with a fixed price and cleaning afterwards. Call 12 34 56 78, or write what needs painting, and I’ll come by and give you a quote.

How do you make a website for sole traders with Striive?

You build it yourself, with AI to help. Plan on 7–14 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for sole traders:

• The website says “we”, so customers expect a whole firm and are disappointed.
• No photos of you, only of tools or stock photos.
• The CVR number, address and your full name are missing from the bottom of the page.
• The email address is a Gmail address instead of one on your own domain.
• You paid for a big website you can’t edit yourself, and now it’s out of date.