Website for coaches: price, pages and example

What should a website for coaches do?

It should get the right client to book a conversation. Coaching is hard to explain, so the site should talk about the client’s problem and what changes, not about methods.

• One sentence at the top about who you help and with what, such as managers in new roles or people returning after sick leave.
• Programmes with content, length and price.
• A button to book a first conversation.
• Your training and certification, such as from the ICF, if you have it.
• Whether you coach online, in your own premises or at the client’s.

Which pages does the website need?

Start with 5 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: who you help, what changes, and a button for a first conversation.
2. Programmes and prices: your programmes, for individuals and for businesses.
3. About me: training, certification and your background.
4. Articles: short texts about the problems your clients face.
5. Contact: booking, phone and where you coach.

How much does a website for coaches cost?

A website for coaches typically costs DKK 18,000–48,000 to have made by a freelancer and DKK 53,000–135,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 35,000–107,000 with a freelancer and DKK 83,000–249,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 9,000–19,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.

For a coach, the website is often the only place clients meet you before the first conversation, and it’s mostly text. Even so, three years with an agency cost DKK 64,000–240,000 more than building it yourself in Striive, and the agency still needs the substance from you: who you help, how you work and what you charge.

What do customers search for when they need a coach?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• coach [town]
• lederudvikling coach [town]
• stresscoach [town]
• karrierecoach [town]
• erhvervscoach [town]
• life coach online

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Your training written out: school, number of hours and certification, such as ICF.
• Testimonials from clients with name and title, given with permission.
• Your own background, when it fits the people you coach, such as having been a manager yourself.
• Programme prices, so clients can do the maths before the first conversation.
• A clearly described first conversation: how long it is, whether it costs anything, and what happens next.

What rules apply to a website for coaches?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Coach isn’t a protected title in Denmark, so anyone can use it. Your training and certifications have to carry the weight.
• If you work with stress, anxiety or the like, be precise with words: coaching isn’t treatment. Say when the client should see a doctor or psychologist instead.
• If you sell programmes to individuals, prices must include VAT. For businesses, you may show prices excluding VAT, as long as you say so clearly.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Coach in Viborg for managers in new roles.”

Six sessions over three months that give you calm and direction in your new job. ICF-certified and a manager myself for 15 years. Book a 30-minute first conversation, online or in Viborg.

How do you make a website for coaches with Striive?

You build it yourself, with AI to help. Plan on 10–21 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, and link to the booking system you use today. Online booking right in Striive is on the way.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for coaches:

• The front page is about methods and tools, not the client’s problem.
• “I help everyone.” Then nobody feels it’s about them.
• No prices for the programmes.
• Testimonials without names, which clients don’t believe.
• No clear next step. The button for a first conversation belongs on every page.