Website for therapists: price, pages and example

What should a website for therapists do?

It has to build trust before the client has met you. Therapist and psychotherapist aren’t protected titles in Denmark, so clients look for signs that you’re trained and know what you’re doing.

• Your training, specifically: where, for how long and in which approach.
• Memberships of associations with requirements for training and supervision, such as the Danish Psychotherapists’ Association (Dansk Psykoterapeutforening).
• Who you help and with what: couples, grief, stress or trauma.
• Prices per session and for a course, and your cancellation rules.
• A link to book a first session.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: who you help, how you work, and a booking button.
2. Therapy: one page per offer, such as couples therapy, grief therapy and stress.
3. About me: training, memberships, supervision and your own path into the work.
4. Prices: sessions, courses and cancellation rules.
5. Articles: short texts about what clients struggle with.
6. Contact: address, online sessions, phone and booking.

How much does a website for therapists cost?

A website for therapists typically costs DKK 19,000–51,000 to have made by a freelancer and DKK 55,000–141,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 36,000–109,000 with a freelancer and DKK 86,000–255,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 9,000–19,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.

Clients choose a therapist by how the text sounds. That’s why copy is the most expensive part when an agency writes it: DKK 2,000–4,500 extra per page. But a copywriter can’t write in your voice. Let AI make a first draft from your answers, and rewrite it so it sounds like you.

What do customers search for when they need a therapist?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• terapeut [town]
• psykoterapeut [town]
• parterapeut [town]
• sorgterapi [town]
• terapeut stress [town]
• psykoterapeut online

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Your training with the school’s name and length, not just “trained therapist”.
• Membership of a professional association with requirements for training and supervision.
• That you’re in supervision yourself.
• Articles that show how you think and talk.
• A photo of you and of the room the client walks into.

What rules apply to a website for therapists?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Therapist and psychotherapist aren’t protected titles, but calling yourself something you’re not can be misleading marketing. Never write “psychologist” or “authorised” unless you hold the title.
• Don’t promise a cure, and don’t say therapy can replace treatment by a doctor, psychologist or psychiatrist.
• What clients tell you about their mental health is sensitive personal data. Don’t ask for it in the contact form; agree on a secure channel, such as encrypted email.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Psychotherapist in Viborg. Therapy for couples, and for you in the middle of a crisis.”

I’m a trained psychotherapist and have worked with couples and grief for many years. Book a 30-minute first session online, or call 12 34 56 78. Sessions can also take place online.

How do you make a website for therapists with Striive?

You build it yourself, with AI to help. Plan on 11–23 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, and link to the booking system you use today. Online booking right in Striive is on the way.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for therapists:

• The training says “trained therapist” with no school, length or approach.
• The text is about methods, not about the people you help.
• No prices, so clients have to call to find out whether they can afford it.
• Promises of results no therapist can keep.
• The contact form asks what the client is struggling with.