Website for consultants: price, pages and example

What should a website for consultants do?

It has to make you a safe choice. Consulting work is rarely bought on the website, but most customers check it before they answer your email or your LinkedIn post.

• One sentence at the top on what you help with, and for which businesses.
• Your services as concrete engagements with an outcome, not as a list of skills.
• Case studies with customer, task and result, as far as the customer has agreed to be named.
• A photo of you and your background: education, experience and previous employers.
• An easy route to a first meeting: phone, email or a form.

Which pages does the website need?

Start with 5 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: the problem you solve, for whom, and a button to book a first meeting.
2. Services: your engagements, what they contain, and what the customer has afterwards.
3. Case studies: three to five jobs with results.
4. About me: background, experience and how you work.
5. Contact: phone, email and a form.

How much does a website for consultants cost?

A website for consultants typically costs DKK 12,000–30,000 to have made by a freelancer and DKK 35,000–90,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 26,000–77,000 with a freelancer and DKK 62,000–192,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

Write about your field, and you get more pages that Google and AI assistants like ChatGPT can find and quote when customers ask. An agency typically charges DKK 8,000–20,000 extra excl. VAT to set up a blog. In Striive the blog is part of the price, so all it costs is the time you spend writing. See whether AI can find you with our AI visibility check.

What do customers search for when they need a consultant?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• konsulent [fag] [town]
• freelance konsulent [fag]
• ledelseskonsulent [town]
• marketingkonsulent [town]
• IT-konsulent [town]
• HR-konsulent til små virksomheder
• konsulent timepris

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Case studies with numbers: what the customer had, what you did, and what came of it.
• Names and logos of customers who’ve agreed to be named.
• Words from a manager at the customer, with name and title.
• Articles or posts that show how you think about your field.
• A real photo of you, not a logo. The customer is buying you.

What rules apply to a website for consultants?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• With business customers only, you can show prices excluding VAT if you say so plainly. If you also have private customers, their prices must include VAT.
• Only name customers and show logos when the customer has agreed. Many consulting agreements have a confidentiality clause.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“I help manufacturers in Central Jutland deliver on time.”

Twenty years in operations and purchasing, most recently as operations manager. An engagement typically takes three months and starts with a review of your flow. Book a first meeting, or call 12 34 56 78.

How do you make a website for consultants with Striive?

You build it yourself, with AI to help. Plan on 8–16 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for consultants:

• The front page says “We create value through strategic sparring”, and nobody can tell what you actually do.
• No case studies, only a list of skills.
• The site is one long page, so you can only be found by your name.
• The photo is a stock shot of a meeting room.
• Blog posts from three years ago that make the site look abandoned.