Website for small businesses: price, pages and example

What should a website for small businesses do?

It has to do three things: be found when customers search for what you do, give them confidence in you, and make it easy to get in touch. Everything else is decoration.

• A headline on the front page that says what you do and where: “Carpenter in Viborg”, not “Welcome”.
• Your services or products, ideally with prices or a price range.
• A phone number and email that can be tapped on a phone, and a contact form.
• Proof that you’re good: photos of your work, reviews and who you are.
• Name, address, email and CVR number, as the law requires.

Which pages does the website need?

Start with 5 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: what you do, where, and how to get in touch.
2. Services or products: what you offer, ideally a page per service as you add more.
3. Prices: fixed prices, price ranges or what the price depends on.
4. About us: who you are, experience and photos of you.
5. Contact: phone, email, address, opening hours and a form.

How much does a website for small businesses cost?

A website for small businesses typically costs DKK 12,000–30,000 to have made by a freelancer and DKK 35,000–90,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 26,000–77,000 with a freelancer and DKK 62,000–192,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

Four things decide what a small business website costs with a freelancer, excl. VAT: each page beyond five costs DKK 1,000–2,500, copy written for you DKK 1,000–2,500 per page, booking DKK 3,000–10,000 and a web shop DKK 15,000–40,000. Most small businesses need nothing beyond the five pages. Work out your own price with our website cost calculator, or see how to do it yourself in our guide to making a website.

What do customers search for when they need a business like yours?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• [fag] [town]
• [ydelse] pris [town]
• [fag] i nærheden
• bedste [fag] [town]
• billig [ydelse] [town]
• [ydelse] til erhverv [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Real photos of you, your staff and your work.
• Reviews from real customers, such as on Google, with a name and a town.
• Prices or price ranges, so customers know what they’re getting into.
• Name, address and CVR number in view, so customers can see you exist.
• A website that’s up to date, with the services you actually offer today.

What rules apply to a website for small businesses?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• If your trade is regulated, such as electrical, plumbing, health or law, extra rules apply to what you must state. Find the page for your trade under industries.
• If you use photos of staff or customers, get their consent first. Consent can be withdrawn, so take the photo down if they ask.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Carpenter in Viborg. Extensions, roofs and windows, with a fixed price before we start.”

We’re three carpenters who have built in and around Viborg for 15 years. See examples of our work, or call 12 34 56 78 for a no-obligation quote within two days.

How do you make a website for small businesses with Striive?

You build it yourself, with AI to help. Plan on 8–16 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for small businesses:

• The front page says “Welcome to our website” instead of what you do.
• Phone and email are tucked away on a contact page you have to hunt for.
• No town or area is mentioned, so you aren’t found locally.
• The site was built by someone who no longer answers, and you can’t edit it yourself.
• The CVR number and address are missing, even though they’re required.