Website for nail technicians: price, pages and example

What should a website for nail technicians do?

It should show you’re skilled and make booking easy. Nail customers choose with their eyes: they want to see your nails, not a description of them.

• A gallery of your own nails, with new photos regularly.
• A price list: new set, infill, gel polish, removal and nail art, with prices including VAT.
• A booking button linked to your booking system.
• How long each treatment takes.
• Address, opening hours and cancellation rules.

Which pages does the website need?

Start with 5 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: your best photos, where you are, and a booking button.
2. Prices: each treatment with price and time.
3. Gallery: your work, sorted by, say, gel polish, acrylic and nail art.
4. About me: training, products and hygiene.
5. Contact: address, opening hours, parking and cancellation rules.

How much does a website for nail technicians cost?

A website for nail technicians typically costs DKK 15,000–40,000 to have made by a freelancer and DKK 45,000–115,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 32,000–99,000 with a freelancer and DKK 75,000–229,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 9,000–19,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.

Nail customers use the gallery as a catalogue, so it’s the page that needs updating most often. With a freelancer, hosting, licences and a service agreement cost DKK 4,500–15,500 a year, and you still often have to write to someone to get new photos up. In Striive you upload the photos yourself, and 10 GB of storage is included, enough for thousands of compressed photos.

What do customers search for when they need a nail technician?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• negle [town]
• neglesalon [town]
• negletekniker [town]
• gellak [town]
• opfyldning negle pris [town]
• bryllupsnegle [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Photos of your own nails, taken in good light.
• How you clean your tools and workspace.
• Which products you use, especially for customers worried about allergies.
• Google reviews and a link to your Instagram.
• Your training and the courses you’ve taken.

What rules apply to a website for nail technicians?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• If nail art, removal or repairs cost extra, put it in the price list. Customers must be able to see the total price including VAT before they book.
• Ask customers before you post photos of their nails, and get consent if the person can be recognised.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Nail salon in Viborg. Gel polish, infills and nail art.”

See the prices and my latest nails, and book online. Ask if you’re unsure about allergies, and we’ll find a product that suits you.

How do you make a website for nail technicians with Striive?

You build it yourself, with AI to help. Plan on 9–19 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, and link to the booking system you use today. Online booking right in Striive is on the way.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for nail technicians:

• The gallery hasn’t been updated for a year.
• The price list is missing infills and removal, which are what customers come back for again and again.
• The booking button opens a page that doesn’t work on a phone.
• The website just points to Instagram, so Google has nothing to show for “neglesalon [town]”.
• Large photos that make the site slow on a phone. Compress them first.