Website for beauty clinics: price, pages and example

What should a website for beauty clinics do?

It should sell the treatments without promising too much. Customers compare clinics on price, treatments and photos, and want to know who does the treatment.

• A price list with each treatment, its length and its price including VAT.
• A booking button that goes to your booking system.
• Who does the treatments, and what training they have.
• What the customer should do before and after a treatment, for example for facials and waxing.
• Which products you use.

Which pages does the website need?

Start with 7 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: your main treatments, where you are, and a booking button.
2. Facials: each treatment with length, price and who it suits.
3. Body, waxing, brows and lashes: the other treatments, described the same way.
4. Price list: all prices on one page, so customers can compare.
5. Before and aftercare: what the customer should do before and after.
6. About the clinic: the therapists, training and products.
7. Contact: address, opening hours, parking and cancellation rules.

How much does a website for beauty clinics cost?

A website for beauty clinics typically costs DKK 17,000–45,000 to have made by a freelancer and DKK 50,000–127,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 34,000–104,000 with a freelancer and DKK 80,000–241,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 9,000–19,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.

Beauty clinics change their treatments more often than most: new lash techniques, new facials, seasonal offers. With a freelancer each new page costs DKK 1,000–2,500, and with an agency DKK 2,500–6,000. Made yourself in Striive, it takes 1–2 hours, and the price stays the same.

What do customers search for when they need a beauty clinic?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• skønhedsklinik [town]
• kosmetolog [town]
• ansigtsbehandling [town]
• vippeextensions [town]
• voksbehandling pris [town]
• bryn og vipper [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• The therapists’ names and training, for example as a beautician, with the school written out.
• Photos of the clinic and the treatment room.
• Google reviews, with a link to them.
• Honest descriptions of what each treatment can do, and how many sessions it usually takes.
• The product brands you work with, if customers know them.

What rules apply to a website for beauty clinics?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Cosmetic treatments, such as injections, are specially regulated, with stricter rules for both treatment and marketing. If you offer them, check the current rules with the Danish Patient Safety Authority (Styrelsen for Patientsikkerhed) before you write about them.
• Before-and-after photos need the customer’s consent and must not give a false impression of what the treatment can do. For cosmetic treatments, special restrictions may apply.
• Claims about effect, such as “removes wrinkles”, must be documented. Say what the treatment does instead.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Beauty clinic in Viborg. Facials, brows and lashes.”

Trained beauticians, a calm setting and prices you can see before you book. Choose a treatment, see the length and price, and book online.

How do you make a website for beauty clinics with Striive?

You build it yourself, with AI to help. Plan on 11–23 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, and link to the booking system you use today. Online booking right in Striive is on the way.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for beauty clinics:

• The prices are only in the booking system, so customers have to start a booking to see them.
• Before-and-after photos without consent, or edited so the result looks better than it is.
• Promises like “ten years younger” that can’t be documented.
• Treatments listed without their length.
• Old offers still sitting on the front page.