Website for window cleaners: price, pages and example

What should a website for window cleaners do?

It should win regular customers. A window cleaner lives off the round, so every new customer on a street you already drive is worth extra.

• A price per clean, or a range by the size of the house.
• How often you come, such as every four or eight weeks.
• The streets and towns on your round, so the customer can see you already pass by.
• Whether the customer has to be home, and how you let them know before the visit.
• A sign-up form with the address, type of home and how often the customer wants the windows done.

Which pages does the website need?

Start with 5 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: window cleaning in your area, a starting price and sign-up.
2. Prices: for detached houses, terraced houses, flats and businesses, including VAT for consumers.
3. Area: the towns and districts you cover, and on which days.
4. Business: shops and offices, if you take them.
5. Sign-up and contact: form and phone.

How much does a website for window cleaners cost?

A website for window cleaners typically costs DKK 12,000–30,000 to have made by a freelancer and DKK 35,000–90,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 26,000–77,000 with a freelancer and DKK 62,000–192,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

For a window cleaner building up a round, the first year counts most. A first year in Striive costs DKK 1,500–2,500 excl. VAT with a domain, because the first months are cheaper. With a freelancer the first year costs DKK 16,000–46,000, because the build and the running costs land at the same time.

What do customers search for when they need a window cleaner?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• vinduespudser [town]
• vinduespudsning pris
• vinduespudsning villa pris
• vinduespudser erhverv [town]
• vinduespudsning fast aftale
• rensning af tagrender [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• A photo of you and your van, so the customer recognises you in the driveway.
• How you let people know you’re coming, such as a text the day before.
• Insurance, in case a pane breaks.
• Reviews from customers on the streets you cover.
• How the customer stops the arrangement, briefly and without fuss.

What rules apply to a website for window cleaners?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Window cleaning in private homes has been covered by the household services deduction (servicefradrag). Check skat.dk for what applies this year before you write about deductions.
• Prices for consumers must include VAT. Show the price per clean, not just a yearly price, so customers can compare.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Window cleaner in Skive and the surrounding area. Regular cleaning, without you having to be home.”

We clean windows for houses, terraces and shops. See the price for your house, and sign up with the form. We send a text the day before we come.

How do you make a website for window cleaners with Striive?

You build it yourself, with AI to help. Plan on 8–16 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for window cleaners:

• No price, so the customer can’t see whether it’s worth it.
• The round isn’t on the site, so the next street calls a competitor.
• Signing up takes a phone call during working hours.
• Extra services like gutters, solar panels and skylights aren’t mentioned anywhere.
• The price list is a PDF that’s hard to read on a phone.