Website for accountants and bookkeepers: price and pages

What should a website for accountants do?

It has to build trust and filter. Customers are typically small businesses that want their bookkeeping, VAT and annual accounts in order, and want to know the cost before they call.

• Your services one by one: bookkeeping, VAT and payroll, annual accounts, tax returns, and audits if you offer them.
• Who you’re for, such as sole traders, private limited companies or tradespeople.
• Fixed prices or price ranges for the common jobs.
• Which accounting programs you work in.
• Names, photos and titles of your staff, with the right titles.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: who you help, with what, and where you’re based.
2. Services: one page per service, such as bookkeeping, annual accounts and tax.
3. Prices: fixed prices or ranges, and what’s included.
4. For new businesses: start-up, choosing a company type and VAT registration.
5. About us: the staff, their titles and which programs you use.
6. Contact: a form, phone, email and address.

How much does a website for accountants cost?

A website for accountants typically costs DKK 13,000–33,000 to have made by a freelancer and DKK 37,000–96,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 27,000–79,000 with a freelancer and DKK 64,000–198,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

An accountant looks at the running costs, not just the build. An agency charges DKK 9,000–34,000 a year for hosting, licences and a service agreement from year 2. In Striive it’s DKK 2,000–3,000 including the domain, excl. VAT, and unlimited users are included, so every member of staff can edit their own profile. Integration with accounting programs is planned, not ready yet.

What do customers search for when they need an accountant or bookkeeper?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• revisor [town]
• bogholder [town]
• revisor til enkeltmandsvirksomhed
• revisor pris årsregnskab
• bogholder pris pr time
• revisor til ApS [town]
• hjælp til moms [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Fixed prices for annual accounts and bookkeeping. Small businesses fear the bill more than the work.
• Staff names, photos and titles, so customers know who they’re talking to.
• Words from customers in the same situation, such as a tradesperson or a start-up.
• Which accounting programs you know, so customers know you can take over where they are.
• A response time you keep: “We answer within one working day.”

What rules apply to a website for accountants?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• The titles “approved auditor” (godkendt revisor), “state-authorised public accountant” (statsautoriseret revisor) and “registered public accountant” (registreret revisor) may only be used by accountants approved under the Danish Auditors Act. The Danish Business Authority (Erhvervsstyrelsen) keeps the register. If you’re not approved, describe your services precisely, such as bookkeeping and annual accounts, and check the rules with Erhvervsstyrelsen.
• A statutory audit requires an approved auditor. If you offer audits, say who in the firm is approved.
• If you only sell to businesses, prices may be shown excluding VAT, as long as that’s clear. Prices for private customers must include VAT.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Bookkeeping and annual accounts for small businesses in Viborg. Fixed price, no surprises.”

We help sole traders and private limited companies with VAT, payroll, annual accounts and tax. See our fixed prices, or book a no-obligation chat on 12 34 56 78.

How do you make a website for accountants with Striive?

You build it yourself, with AI to help. Plan on 9–18 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for accountants and bookkeepers:

• Services described in jargon the customer doesn’t use, such as “assurance engagements” instead of “annual accounts”.
• No prices, even though most jobs have a fixed price.
• The team page is out of date, and the accountant the customer knows has left.
• Titles used loosely, so a bookkeeper looks like an approved auditor.
• The contact form asks for a CPR number or figures from the accounts. Only ask for what you need to call back.