Website for car washes and valeting: price, pages and example

What should a website for car washes and valeting do?

It should sell the packages. The customer wants to see what an interior clean, a polish or a paint sealant costs, and when you have time.

• Packages with a name, price and contents, such as exterior wash, interior clean and full valet.
• Before-and-after photos of seats, paintwork and wheels.
• Booking: a form or a link to your booking system.
• How long the car needs to stay, and whether you collect and deliver.
• Gift vouchers, if you sell them, and how the customer gets one.

Which pages does the website need?

Start with 5 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: valeting in your area, the packages in short and the booking button.
2. Packages and prices: each package with contents, time and price including VAT.
3. Gallery: before and after, especially interior cleans and polishing.
4. Business: company cars, dealers and preparing lease cars for return, if you take them.
5. Contact and booking: form, address and opening hours.

How much does a website for car washes and valeting cost?

A website for car washes and valeting typically costs DKK 15,000–40,000 to have made by a freelancer and DKK 45,000–115,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 32,000–99,000 with a freelancer and DKK 75,000–229,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 9,000–19,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.

Most of the cost of a valeting website is the booking system, not the website. Three years in Striive cost DKK 5,500–7,500 without and DKK 9,000–19,500 with a separate booking system, excl. VAT. Start with a form where the customer asks for a time and you confirm by text, and you can hold off on the booking system until online booking arrives in Striive.

What do customers search for when they need a car wash or valeting?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• bilpleje [town]
• bilvask [town]
• indvendig rens bil pris
• polering af bil [town]
• keramisk coating pris
• klargøring leasingbil [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Photos of real cars before and after, taken in the same light.
• Which products you use, and why they’re gentle on paint and interiors.
• Reviews from customers who mention the model of car.
• Insurance, in case something happens to the car while you have it.
• Clear times: when the customer drops off, and when the car is ready.

What rules apply to a website for car washes and valeting?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Package prices for consumers must include VAT. Say if the price depends on the size of the car.
• If you sell punch cards or wash subscriptions, the price and terms must be clear before the customer buys. Say how a subscription is cancelled, too.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Car valeting in Kolding. Interior cleaning, polishing and coating at fixed prices.”

See the packages and prices, and book in the form. We confirm the time by text the same day. Drop the car off in the morning, and pick it up clean in the afternoon.

How do you make a website for car washes and valeting with Striive?

You build it yourself, with AI to help. Plan on 9–19 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, and link to the booking system you use today. Online booking right in Striive is on the way.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for car washes and valeters:

• The packages are called “Gold” and “Platinum” without saying what’s included.
• The photos are only on Instagram, so customers coming from Google see none of them.
• The prices are an image of a leaflet that can’t be read on a phone or found by Google.
• No booking, just “call for a time”.
• There’s no word on how long the car needs to stay.