Website for car mechanics: price, pages and example

What should a website for car mechanics do?

It should make it easy to bring the car in. The customer usually has a warning light on, an MOT-style inspection (syn) coming up, or a service due.

• Opening hours, the address and a map showing the way to the garage.
• Fixed prices for the routine jobs: service, oil change, tyre change and brakes.
• A way to book: a form or a link to the booking system you use.
• Which makes and types of car you work on, including electric cars and hybrids, if you do.
• Whether you have a courtesy car, and whether the customer can wait at the garage.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: garage in your town, opening hours, phone and the booking button.
2. Service and repair: servicing to the car’s service schedule, brakes, clutch and fault-finding.
3. Tyres and wheels: tyre changes, tyre storage and balancing.
4. Inspection prep: what you check before the syn, and what it costs.
5. Prices: fixed prices for the most common jobs.
6. Contact and booking: form, phone, map and opening hours.

How much does a website for car mechanics cost?

A website for car mechanics typically costs DKK 16,000–43,000 to have made by a freelancer and DKK 47,000–121,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 33,000–101,000 with a freelancer and DKK 78,000–235,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 9,000–19,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain. Online booking and online payments aren’t in Striive yet, so Striive’s figures include a separate booking or shop tool until they arrive.

What makes a garage website expensive is the booking. A booking system adds DKK 10,000–25,000 to the build with an agency and DKK 3,000–10,000 with a freelancer, excl. VAT, plus the system itself at DKK 1,000–4,000 a year. If you already have a booking system, link to it from your Striive site and save the set-up.

What do customers search for when they need a mechanic?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• autoværksted [town]
• mekaniker [town]
• bilservice pris [town]
• klargøring til syn [town]
• skift af bremser pris
• dækhotel [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Fixed prices, so the customer doesn’t dread the bill.
• That you call before doing anything that wasn’t agreed.
• That the service follows the car’s schedule and gets recorded, so the customer can show the history when the car is sold.
• Google reviews that you reply to.
• Membership of a trade association or a garage chain, if you belong to one.

What rules apply to a website for car mechanics?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Prices for consumers must include VAT, the hourly rate too. Say whether parts are included.
• If you embed a booking system on the page, it may set cookies. Then your cookie banner has to cover them; check it with our cookie banner checker.
• If customers ask whether a service at an independent garage affects the car’s warranty, only answer what you’re sure of, and refer them to the car’s warranty terms.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Garage in Herning. Service, repairs and inspections on all makes.”

Fixed prices on servicing and brakes, and we always call before doing anything extra. Book in the form, or call 12 34 56 78. Courtesy car by arrangement.

How do you make a website for car mechanics with Striive?

You build it yourself, with AI to help. Plan on 10–21 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, and link to the booking system you use today. Online booking right in Striive is on the way.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for garages:

• The website and Google show different opening hours, so the customer arrives at a locked door.
• No service prices, so the customer goes to the chain that shows its own.
• Booking takes a phone call while you’re up to your elbows in an engine.
• Electric cars aren’t mentioned, even though you’re trained to work on them.
• The map is missing, or the address leads to the wrong entrance.