Website for photographers: price, pages and example

What should a website for photographers do?

It has to sell you as a photographer, not just show photos. Customers want to see whether your style fits, what it costs, and whether you have time.

• A gallery for each kind of job, such as weddings, portraits, families or business, with your 15–30 best photos.
• Packages and prices, or at least a “from” price per package.
• An enquiry form where the customer gives the date, the place and the kind of shoot.
• Pages that load fast, even though they’re full of photos.
• A little about you, with a photo of yourself. The customer will spend the whole day with you.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: what you shoot, where, and a selection of your best photos.
2. Galleries: one page per kind of job, so you can be found for “bryllupsfotograf [town]”.
3. Prices and packages: what’s included, the number of photos and delivery.
4. About me: who you are, your style and how a shoot works.
5. Blog: stories from jobs, such as a wedding at a particular venue.
6. Contact: a form with date and place, phone and email.

How much does a website for photographers cost?

A website for photographers typically costs DKK 16,000–41,000 to have made by a freelancer and DKK 45,000–116,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 30,000–87,000 with a freelancer and DKK 72,000–218,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

Photos are both what sells and what makes a photographer’s site slow. In Striive’s media library every photo gets smaller web versions, so a phone fetches only the size it needs, and 10 GB of storage is included. A blog typically costs DKK 3,000–8,000 extra with a freelancer, excl. VAT; in Striive it’s included, and every post about a wedding is another page you can be found on.

What do customers search for when they need a photographer?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• fotograf [town]
• bryllupsfotograf [town]
• portrætfotograf [town]
• familiefotograf [town]
• erhvervsfotograf [town]
• fotograf pris bryllup
• konfirmationsbilleder [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• A tight selection. Twenty strong photos sell better than two hundred average ones.
• Words from couples and customers, ideally with a photo from their own shoot.
• Prices or packages, so customers know whether you’re within budget before they write.
• A photo of yourself and a few words on how you work on the day.
• When and how the photos are delivered, such as an online gallery after three weeks.

What rules apply to a website for photographers?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Only use photos of customers in your portfolio when they’ve agreed to it, especially portraits and photos of children. Get the consent in writing, for example in your agreement, and see the Danish Data Protection Agency’s (Datatilsynet) guidance on photos.
• You hold the copyright to your photos. Say in your terms what the customer may use them for, and put your name on photos you share.
• Package prices for private customers must include VAT.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Wedding and portrait photographer in Viborg. Calm photos of a busy day.”

I photograph weddings, families and confirmations all over Central Jutland. See packages and prices, or send me your date, and I’ll tell you within a day whether I’m free.

How do you make a website for photographers with Striive?

You build it yourself, with AI to help. Plan on 10–20 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for photographers:

• Photos uploaded at full size, so the gallery is slow on a phone.
• Every job in one big gallery, so a couple has to scroll past product shots.
• No prices, only “contact me for a price”.
• No text on the pages, only photos, so Google doesn’t know what you shoot, or where.
• The contact form doesn’t ask for the date, so the first reply is always another question.