Website for driving instructors and schools: price and pages

What should a website for driving instructors do?

It has to sell the next course start. Most students are young people comparing two or three driving schools on their phones, often with a parent who pays.

• The total price of a car licence, with everything spelled out: theory, driving lessons, the manoeuvring track, the skid pan and first aid.
• The dates of the next course starts, and where the theory lessons are held.
• A sign-up form where the student gives their name, age and preferred course.
• The other licences you teach, such as motorcycle, trailer or lorry, each on its own.
• Photos of the instructors and the school cars, so students know who they’ll be driving with.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: where you teach, the next course start and a sign-up button.
2. Car licence: the package price, what’s included, and the steps from theory to driving test.
3. Course starts: dates, times and the address of the theory room.
4. Other licences: motorcycle, trailer and any other categories you offer.
5. About the school: the instructors, the cars and how long you’ve been teaching.
6. Sign-up and contact: a form, phone and email.

How much does a website for driving instructors cost?

A website for driving instructors typically costs DKK 13,000–33,000 to have made by a freelancer and DKK 37,000–96,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 27,000–79,000 with a freelancer and DKK 64,000–198,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

The expensive part of a driving school’s website isn’t building it but keeping it current: course starts and prices change all year. If a freelancer charges an hour per change, ten changes a year cost DKK 5,000–9,000 excl. VAT, on top of running costs. Changing the dates yourself costs nothing.

What do customers search for when they need a driving school?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• køreskole [town]
• kørekort pris [town]
• billig køreskole [town]
• køreskole holdstart [town]
• kørelærer [town]
• MC kørekort [town]
• trailerkort pris

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• One total price with no surprises. Parents often pick the school where they can see what it will end up costing.
• Photos and names of the instructors. The student will sit next to them for many hours.
• Reviews from former students on Google, ideally with a town and a year.
• How long the school has existed, and how many students you’ve taught.
• Course starts that are actually in the future. Old dates make the site look abandoned.

What rules apply to a website for driving instructors?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Driving instructors must be approved to teach. The Danish Road Traffic Authority (Færdselsstyrelsen) is the authority for licences and driving tests, so check the current requirements there, and say on the site that your instructors are approved.
• Licence prices for consumers must include VAT. Say what the package covers and what may come on top, such as test fees or extra lessons.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Driving school in Viborg. The next car course starts on Monday 2 November.”

Theory in the evenings, lessons after school and a fixed price that includes the manoeuvring track, the skid pan and first aid. Sign up for the course here, or call 12 34 56 78 to hear about the next start.

How do you make a website for driving instructors with Striive?

You build it yourself, with AI to help. Plan on 9–18 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for driving instructors and driving schools:

• Last year’s course starts are still on the front page.
• The price is only shown as a “from” price, and students have to work out the rest themselves.
• Signing up means phoning during office hours, while the student is at school.
• Motorcycle and trailer are hidden on the car page, so you can’t be found for them.
• No photos of the instructors, just a random car from a stock library.