Website analytics without cookies. Coming to Striive.

Google Analytics is too much. And it needs consent.

You want to know how many people found your site this month, and which pages they read. Google Analytics gives you a hundred reports you never open, sets cookies that need consent, and loses everyone who clicks “reject”.

What is cookieless analytics?

Ordinary analytics tools such as Google Analytics place a cookie on the visitor’s device to recognise them from visit to visit. Cookieless analytics counts page views without storing anything on the device, and without following people across other websites.

You get the numbers most small businesses actually use (how many visits, which pages, where people came from) as totals, not as profiles of individual people.

Do you need consent for website analytics?

Analytics cookies aren’t strictly necessary for your site to work, so as a rule you need the visitor’s consent before setting them. That’s why Google Analytics needs a cookie banner, and why visitors who say no disappear from your numbers.

Analytics that sets no cookies and tracks no one across sites can be a different matter. Our free cookie banner checker explains the question in more detail.

What’s planned in Striive

Visitor statistics will be built into Striive, in your admin right next to your site:

• Striive will count visits itself: first-party, without cookies and without third parties.
• You’ll see how many people visit and which pages they read.
• Because it’s designed to work without cookies or tracking across sites, it’s designed not to need a cookie banner.
• Later: data from Google Search Console: which searches show your site, and how often people click.

What you can do today

There are no statistics inside Striive yet, but you can measure your site now:

1. Choose an analytics tool: Google Analytics or a cookieless alternative.
2. Add its script to your site in Striive.
3. If the tool uses cookies, Striive’s built-in cookie banner keeps it blocked until the visitor says yes to statistics, so it only runs for people who agreed.
4. Add your site to Google Search Console, free of charge, to see which searches you appear in. It works with your Striive site on your own domain.

What cookieless statistics can’t tell you

Without cookies, you can’t reliably recognise the same visitor over several days. So the numbers are about visits and page views, not about individual people’s journeys. For a bakery, a salon or a clinic that’s usually exactly the right level of detail.