Website for cafés: price, pages and example

What should a website for cafés do?

It should get people to drop by. A café is often chosen on the spot: you’re in town, search “café” on your phone and head for the one that looks cosiest and is open.

• Opening hours for every day of the week, including public holidays and holiday closures.
• The menu as text: coffee, brunch, lunch and cakes with prices.
• The address with a map, and whether there’s outdoor seating, room for prams or dogs.
• Photos of the room, the cake counter and the food, so guests can feel the atmosphere.
• A phone number or a form to reserve a table or order a cake to take away.

Which pages does the website need?

Start with 5 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: what you serve, opening hours and address.
2. Menu: brunch, lunch, cakes and drinks with prices.
3. Events and orders: layer cakes, parties, quiz nights or concerts.
4. About the café: who you are, and what makes the place yours.
5. Find us: address, map, parking and contact.

How much does a website for cafés cost?

A website for cafés typically costs DKK 12,000–30,000 to have made by a freelancer and DKK 35,000–90,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 26,000–77,000 with a freelancer and DKK 62,000–192,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

What surprises many café owners on the bill is the copy. Have an agency write it for five pages, and it adds DKK 10,000–23,000 excl. VAT on top of the site itself. Nobody knows your café better than you, so write it yourself with AI to help, and spend the money on a photographer for an afternoon.

What do customers search for when they need a café?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• café [town]
• brunch [town]
• hyggelig café [town]
• kaffe [town]
• lagkage bestilling [town]
• børnevenlig café [town]
• vegansk café [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Photos from your own café, with real guests and your own cake counter.
• Opening hours that are right, also during the holidays. A locked door is the fastest route to a bad review.
• Reviews from Google, and posts from your own social media profiles.
• Where the coffee and the produce come from, if it matters to you.
• The names of the people behind the counter.

What rules apply to a website for cafés?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• If you sell cakes or food for collection through the website, the inspection report from the Danish Veterinary and Food Administration (the smiley) must be findable on the site, and allergen information must be available before the customer orders. Check the requirements with Fødevarestyrelsen.
• Menu prices must be what the guest pays at the counter, including VAT.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Café by the cathedral in Viborg. Brunch every day from 9 am.”

Home-baked sourdough bread, cakes from our own bakery and coffee from a local roastery. Drop by, or call 12 34 56 78 to order a layer cake for the weekend.

How do you make a website for cafés with Striive?

You build it yourself, with AI to help. Plan on 8–16 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for cafés:

• The summer opening hours are still up in November.
• The menu is a photo of the blackboard, which neither Google nor a screen reader can read.
• The front page is one big photo with no opening hours or address.
• The site only links to Instagram, so guests without a profile can’t see anything.
• Brunch isn’t on the site, even though it’s what people search for at weekends.