Website for associations: price, pages and example

What should a website for associations do?

It should win members and save the board questions. If the calendar, the fee and the sign-up are on the site, the chair gets fewer emails.

• What the association does, and for whom, in a couple of sentences.
• A calendar or list of activities, training times and events.
• The membership fee and a sign-up form.
• News that several board members can write.
• The board with roles and a contact email, and the statutes and minutes if you want to share them.

Which pages does the website need?

Start with 6 pages. That’s enough for a customer to find the answer and get in touch, and you can always add more:

1. Home: what you do, the next event and a button to join.
2. Activities: training times, groups or events, with place and time.
3. Join: the fee, what it gives, and a sign-up form.
4. News: posts from the board and the committees.
5. About the association: purpose, board, statutes and minutes.
6. Contact: email, the clubhouse address and who to ask about what.

How much does a website for associations cost?

A website for associations typically costs DKK 16,000–41,000 to have made by a freelancer and DKK 45,000–116,000 by a web agency, excluding VAT. Running costs come on top every year. Over three years, that adds up to DKK 30,000–87,000 with a freelancer and DKK 72,000–218,000 with an agency. Build it yourself in Striive and there’s no build fee: three years cost DKK 5,500–7,500.

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

An association changes its board, and the website has to keep up. In Striive every board member gets their own login, and unlimited users are included, so the site never hangs on one person’s password. Running costs from year 2 are DKK 2,000–3,000 a year excl. VAT, including the domain, against DKK 4,500–15,500 with a freelancer, and you write the news yourselves in the blog.

What do customers search for when they need an association?

Customers type what they need and where they live. Typical searches (in Danish, as they’re typed):

• [aktivitet] forening [town]
• [sport] klub [town]
• grundejerforening [area]
• frivillig forening [town]
• motionsklub [town]
• kor [town]
• bliv medlem [aktivitet] [town]

Use the same words on your pages: the trade, the services and the towns and areas you cover. Give each page a title and a description that say it, and check how it looks in Google with our Google preview. More in how to get found on Google.

What makes customers choose you?

Trust. The customer doesn’t know you yet, so the website has to show you’re good at what you do:

• Photos from real activities, taken with permission from the people in them.
• A calendar that’s up to date. Old dates make the association look dead.
• Names of the board or a contact person, so newcomers know who they’re writing to.
• The fee stated clearly, and what it covers.
• How long the association has existed, and how many members you have.

What rules apply to a website for associations?

The same as for every business, and a few for your trade. Every business must show its name, address, email and CVR number on its website (Danish E-commerce Act §7), have a privacy notice when it collects personal data through, say, a contact form, and get consent with a cookie banner before setting cookies for analytics or marketing. Prices for consumers must include VAT. The full list is in website requirements for businesses.

• Many small associations have no CVR number. If yours has one, show it. If not, show the association’s name, an address and a contact email, so people can see who’s behind it.
• Don’t publish member lists with names, addresses or phone numbers. That’s personal data, and the data protection rules (GDPR) apply to associations too.
• Ask permission before you publish portrait photos of members, and take extra care with photos of children. Check the Danish Data Protection Agency’s (Datatilsynet) guidance on photos online.
• If you collect data in a sign-up form, say what you use it for and how long you keep it.

What could the front page look like?

Here’s how the top of the front page could read. The headline says what you do and where; the text under it says why to pick you and what to do next:

“Running club in Viborg. Group runs Tuesday and Thursday at 5.30 pm from the clubhouse.”

We run at three paces, so there’s room for new and seasoned runners alike. Try a free session, or join for a year. Next event: a Sunday run around Søndersø.

How do you make a website for associations with Striive?

You build it yourself, with AI to help. Plan on 10–20 hours for a site like this:

1. Tell Striive about your business: what you do, where, and how customers reach you. Have an old website? Type its address, and Striive builds from it.
2. The AI website builder builds your front page and up to four more pages, with text about what you actually do.
3. Edit texts, prices and photos right on the page in the visual editor, or tell the AI assistant what to change.
4. Add a contact form, so enquiries land in your inbox.
5. Connect your own domain, check the site on your phone, and publish.

Which mistakes should you avoid?

These turn up again and again on websites for associations and clubs:

• The website belongs to a former board member, and nobody knows the password.
• The calendar is from last season.
• Member lists and phone numbers are out in the open on the site.
• Joining means finding the treasurer’s email address in a set of minutes.
• Everything is in a Facebook group that non-members can’t see.