Web agencies in Copenhagen: websites for small businesses, prices

How much does a website from a web agency in Copenhagen cost?

A web agency in Copenhagen typically charges DKK 35,000–90,000 for a five-page website for a small business, and a freelancer DKK 12,000–30,000, excluding VAT. The price depends more on how much design and copy the agency does from scratch than on the postcode. Running costs come on top every year, so compare the price over three years:

All amounts exclude VAT and come from our website cost calculator, built on Danish hourly rates: about DKK 500–900 an hour for freelancers and DKK 900–1,400 for agencies. Running costs are hosting, a domain, licences and a service agreement. Striive is DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT, plus your domain.

Agency, freelancer or yourself: what suits a small business in Copenhagen?

It depends on your budget, and whether you want to edit the website yourself afterwards:

• A web agency, if you need a custom design, links to other systems or a web shop with many products, and have DKK 35,000 or more to spend.
• A freelance web designer, if you want someone else to build a simple site from a template and don’t mind paying for changes later.
• A website builder like Striive, if you want a professional website with no build fee and to edit texts, prices and photos yourself whenever you need to.

More in web agency or freelancer and getting a website made.

How do you choose a web agency in Copenhagen?

Ask everyone who quotes the same questions, so you can compare:

1. Ask for a fixed price in writing, excluding and including VAT, and what running costs and a service agreement cost a year.
2. Ask who owns the domain, the website and the texts if you stop working together.
3. Ask whether you can edit texts and photos yourself, or whether every change costs hours.
4. Ask for three websites they made for businesses like yours, ideally in Copenhagen or nearby, and call one of the customers.
5. Check that their own website is fast on a phone and has a cookie banner, a privacy notice and a CVR number.

What do customers in Copenhagen search for?

Local customers type the trade and the place. Typical searches (in Danish, as they’re typed):

• webbureau København
• webdesigner København
• WordPress bureau København
• frisør Nørrebro
• elektriker Valby
• tømrer Amager
• café Vesterbro
• fysioterapeut Østerbro

Use the same words on your pages. If you also cover Nørrebro, Vesterbro, Østerbro, Amager, Valby, Frederiksberg, Nordvest, Vanløse, name them in the text and, where it fits, in the page title. Google can’t guess where you’ll drive to.

How do you get found on Google in Copenhagen?

Local visibility comes down to three things: your Google Business Profile, the words on your website and reviews.

1. Create a free Google Business Profile with your address, opening hours, photos and a link to your website.
2. Give every service its own page with the trade and the place in its title, and check it in our Google preview.
3. Add structured data about your business with our free LocalBusiness tool.
4. Ask happy customers for a Google review, and answer every one.

In Copenhagen the neighbourhood beats the city: a customer on Amager searches for “frisør Amager”, not the whole city. Put your neighbourhood in the title, such as “Frisør på Vesterbro”, and remember that Frederiksberg is a municipality of its own, so name it separately if you cover it too.

The whole way through in how to get found on Google.

What are small businesses in Copenhagen like?

Copenhagen is the capital and largest city of Denmark, and it has the most web agencies to choose from. They range from one-person studios and freelancers to large agencies with many staff. A freelancer typically charges DKK 12,000–30,000 for five pages and an agency DKK 35,000–90,000, excluding VAT. At the large agencies a small business website is a small job, so ask whether they take projects your size, and who will actually do the work.

Most quotes are built on WordPress or Webflow. WordPress is open source and free in itself, but you pay for hosting, often for a theme and some plugins, and someone has to keep it all updated. Webflow is a hosted design tool: the agency designs the site in Webflow, and it runs on Webflow’s servers on a site plan, a monthly subscription that Webflow bills in US dollars on top of the agency’s invoice. Both can make good websites; the difference is who you depend on afterwards. More in WordPress alternative.

The city’s small businesses are many cafés, shops, clinics, hairdressers, tradespeople and independent consultants, and all of them write “København” on their site. So the one who names their neighbourhood wins.

Why build the website yourself with Striive in Copenhagen?

Because it costs a fraction of an agency, and you still get a professional website. Over three years you save DKK 18,000–71,000 compared with a freelancer. AI builds your first version from a few answers about your business, or from your current website, and you edit everything yourself in a visual editor. EU hosting, your own domain with HTTPS, a contact form and a cookie banner are included in DKK 99 a month incl. VAT for the first 4 months, then DKK 249 a month incl. VAT. Striive is made in Viborg and used online across Denmark, Copenhagen included, and you don’t have to choose between WordPress and Webflow, update plugins or pay a subscription in dollars. You get answers in Danish or English at admin@striiveai.com.